Google made big changes to the ways their search results rank, in the name of providing more relevant search results for it’s users, google engineers published blog post which indicated there were 11.8% organic search results will be affected, put it this way, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, on the other hand almost all keywords promoted by contextual links are not affected, some of the keywords even ranked better than before, it’s obvious that link building the old way is the thing of past, probably due to link spamming sites being thrown away by google.
Now what on earth is plain link building and how do people do it? a lot of marketing companies did and are doing the plain link building, they put your links on websites which only exist for holding links, the only updates on those websites are the new links, it’s safe to assume all of them are trash, the name link spamming are just for these sites. The latest google update will definitely downgrade most if not all of these sites, any links on them will be affected too.
Maybe a few examples will make it clear. It was quite some time ago, I needed to rank the keyword, Reflective Collars, at that time almost every body was doing plain linking campaign, lately I figured that every site in the campaign had way too many links, worst yet, those sites had no content at all. This strategy worked in the beginning, eventually the keyword could be found on first page, this was the case until google made the change. Something opposite happened to this keyword, chain puller , most back links for this keyword are from articles and posts, with very few plain links, the rank for this keyword is making me real happy. Now contextual links win the battle, then what? Actually this is all about content, as long as you dole out high quality content, not only people will love to read your stuff, so do the search engines. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, baby strollers , in the beginning I just post to it casually, lately I added nice stuff left and right, and to my surprise, I have high ranks for some of competitive keywords. As far as SEO concerned, creating quality content and blog marketing is what we have to do to get great result. Say you’re building your own bogging network, such as quick link, then it will be easier to do article marketing.
Bottom line is that you should create great content, share the content with people, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. Whatever you do, you will need persistence and patience, long term strategy is required to improve anything of significance, i.e., selling online or improve your search rankings, keep writing, publishing, sharing and creating, you will see the day of success. When publisinh articles, I prefer ezine, a new article will be indexed and cached in less than an hour, of course your posts on some blogs will be indexed real fast as well, here I am going to show you an article in article directory or on a blog, take chain pullers as an example, nice writing, good content, published on popular site, this article is a good example of article marketing.
By the way, if you don’t take social media account, you’re lost. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s real easy and useful, if you don’t use this tool it’s just too bad.